{"id":15699,"date":"2024-12-03T05:29:37","date_gmt":"2024-12-03T05:29:37","guid":{"rendered":"https:\/\/www.sdrx.ai\/blog\/?p=15699"},"modified":"2025-02-26T12:38:17","modified_gmt":"2025-02-26T12:38:17","slug":"chatgpt-cold-email-pas-framework","status":"publish","type":"post","link":"https:\/\/www.sdrx.ai\/blog\/chatgpt-cold-email-pas-framework\/","title":{"rendered":"ChatGPT Prompt to Write a Cold Email using PAS Copywriting Framework"},"content":{"rendered":"\n
Here\u2019s the truth about cold emails: If all they do is shout, \u201cOur company is amazing! Our product is revolutionary! We\u2019re disrupting the industry!\u201d<\/em>\u2014guess what? They\u2019re probably just sitting in your prospect\u2019s inbox, gathering digital cobwebs.<\/p>\n\n\n\n So, how do you craft a cold email that\u2019s not a self-obsessed monologue but a story about your prospect<\/em>? One that grabs attention, hits a nerve, and actually gets a response? The PAS\u2014Problem-Agitate-Solution is one of the most effective frameworks. Think of PAS as a three-act play where your prospect is the star, their pain point is the villain, and your solution is the hero they didn\u2019t even know they needed.<\/p>\n\n\n\n But here\u2019s the catch: Not everyone\u2019s a natural storyteller. <\/p>\n\n\n\n Most sales reps aren\u2019t sitting around with Don Draper\u2019s knack for words. Writing a killer email takes time, skill, and the ability to use the right words and just the right tone.<\/p>\n\n\n\n This is where AI steps in. <\/p>\n\n\n\n Tools like ChatGPT can help sales reps take the heavy lifting out of email writing.<\/p>\n\n\n\n In this blog, we\u2019ll explore the PAS framework, provide a ready-to-use ChatGPT prompt for creating cold emails, and share an example email generated using the framework.<\/p>\n\n\n\n The brilliance of PAS lies in its understanding of how decisions are made. Rather than leading with features or credentials, it begins with what matters most to your prospect\u2014their challenges. <\/p>\n\n\n\n PAS hinges on knowing your prospects and ensuring your message speaks directly to their needs. By highlighting the urgency of their situation, PAS prompts action and guides prospects toward the solution you offer.<\/p>\n\n\n\n The first component focuses on identifying specific pain points that resonate. This isn’t about vague statements – it’s about demonstrating a deep understanding of your ICP\u2019s challenges. The key is showing prospects you’ve done your homework and truly understand their situation. <\/p>\n\n\n\n The agitation phase crystallizes the true cost of inaction. Here, you help prospects understand the ripple effects of their challenge – how it impacts revenue, team productivity, market position, or growth trajectory. The goal is to bring clarity to the full scope of the problem.<\/p>\n\n\n\n Having established the problem’s significance, your solution becomes the logical next step. This section focuses on specific, measurable outcomes and demonstrates clear value. The key is connecting your solution directly to the established pain points and their broader business impact.<\/p>\n\n\n\n The PAS framework and prompt provided are the blueprints for writing high-converting cold emails. <\/p>\n\n\n\n But the real challenge is scaling this for hundreds of prospects. Even with AI, executing this effectively at scale is a struggle.<\/p>\n\n\n\n That’s why we built SDRx<\/a>\u2014an AI outbound agent that handles everything from in-depth prospect research to perfectly timed follow-ups, creating qualified pipeline without the manual grind.<\/p>\n\n\n\n By analyzing prospect behavior and leveraging 25 copywriting frameworks<\/a>, SDRx generates highly personalized emails at scale, ensuring every outreach is relevant and impactful.<\/p>\n\n\n\n Want to use AI to create personalized, human-like emails for every prospect? <\/p>\n\n\n\n
Use copywriting frameworks<\/a>. They have been used for decades to turn bland messages into powerful narratives.<\/p>\n\n\n\nWhat Makes PAS Work?<\/strong><\/h2>\n\n\n\n
1. Problem: The Art of Recognition<\/h4>\n\n\n\n
2. Agitate: Expand the Impact<\/h4>\n\n\n\n
3. Solution: The Clear Path Forward<\/h4>\n\n\n\n
\ud83d\udca1 ChatGPT Prompt: PAS FRAMEWORK<\/strong><\/strong><\/h2>\n\n\n\n
\nWrite a PAS (Problem-Agitate-Solution) Style cold email to {{Fullname}} from {{Company}}.<\/code><\/pre>\n\n\n\nThese are inputs about my company which I'm trying to sell:<\/strong><\/code><\/pre>\n\n\n\nIdeal Customer:<\/strong> {ICP}\nWhat does my product do?<\/strong> {Description}\nThe value we provide for the user:<\/strong> {Value Proposition}\nWhat pain points do we solve?<\/strong> {Painpoints}\nCompetitor Advantage:<\/strong> {Competitor Advantage}\nHow we have helped people:<\/strong> {Case Study}\nThis is the input about the prospect:<\/strong> {Prospect_Research}<\/code><\/pre>\n\n\n\nWrite the subject in the following format:<\/strong><\/code><\/pre>\n\n\n\nKeep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.<\/code><\/pre>\n\n\n\nWrite the email in the following format:<\/strong><\/code><\/pre>\n\n\n\nProblem<\/strong>: Begin with a personalized line highlighting a relevant pain point of {{Company}} that relates to our solution (using {Painpoints} and {Prospect_Research}).\n\nAgitate<\/strong>: Dive deeper into the impact of this problem or why it\u2019s challenging for companies like {{Company}} ({ICP} insights and competitor weaknesses can support this).<\/code><\/pre>\n\n\n\nSolution<\/strong>: Briefly introduce our solution with {Description}, {Value Proposition}, and any {Case Study} if applicable. Mention how we stand out ({Competitor Advantage} if applicable.).<\/code><\/pre>\n\n\n\nEnd with a CTA - Either \u201cWorth a chat?\u201d or \u201cWorth exploring?\u201d<\/code><\/pre>\n\n\n\n\n
Guidelines:<\/strong><\/code><\/pre>\n<\/blockquote>\n\n\n\nKeep the email under 80 words.\nUse a friendly, direct tone.\nMake sure to bring forth all the mentioned elements of formatting.\nAvoid vague terms like \"streamline,\" \"optimize,\" \"maximize,\" etc.\nBe as specific as possible without making assumptions about the prospect.<\/code><\/pre>\n<\/div><\/div>\n\n\n\n
Sample Output:<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\nConclusion<\/strong><\/h3>\n\n\n\n