The PER\u2014Personalization-Engagement-Relevance is one of the most effective frameworks. Think of PER as a three-act play where your prospect is the star, your engagement hooks their interest, and your relevant solution provides the perfect resolution to their story.<\/p>\n\n\n\n
But here’s the catch: Not everyone’s a natural storyteller.<\/p>\n\n\n\n
Most sales reps aren’t sitting around with Don Draper’s knack for words. Writing a killer email takes time, skill, and the ability to use the right words and just the right tone.<\/p>\n\n\n\n
This is where AI steps in.<\/p>\n\n\n\n
Tools like ChatGPT can help sales reps take the heavy lifting out of email writing.<\/p>\n\n\n\n
In this blog, we’ll explore the PER framework, provide a ready-to-use ChatGPT prompt for creating cold emails, and share an example email generated using the framework.<\/p>\n\n\n\n
What Makes PER Work?<\/strong><\/h2>\n\n\n\nThe brilliance of PER lies in its focus on the prospect’s world. Rather than leading with features or credentials, it begins with what matters most to your prospect\u2014their specific situation and challenges.<\/p>\n<\/div><\/div>\n\n\n\n
PER hinges on showing prospects you’ve done your homework, creating genuine interest through engagement, and demonstrating clear relevance to their business needs. By centering the prospect throughout the message, PER creates emails that feel like the beginning of a conversation rather than a cold pitch.<\/p>\n\n\n\n
1. Personalization: The Art of Research<\/strong><\/h4>\n\n\n\nThe first component focuses on demonstrating that you’ve done your homework. This isn’t about vague statements or generic flattery – it’s about referencing something specific and meaningful to the prospect. The key is showing that this email was crafted specifically for them, not blasted to thousands.<\/p>\n\n\n\n
2. Engagement: Create Genuine Interest<\/strong><\/h4>\n\n\n\nThe engagement phase draws the prospect in by asking a thought-provoking question or making a statement that prompts reflection. This creates an interactive element that transforms the email from a one-way broadcast to the beginning of a dialogue. The goal is to make them think, “That’s actually a good question.”<\/p>\n\n\n\n
3. Relevance: Connect with Context<\/strong><\/h4>\n\n\n\nHaving established personalization and engagement, the relevance section shows exactly why your solution matters to their specific situation. This isn’t about listing features – it’s about connecting the dots between their world and your offering. The key is making your solution feel like a natural extension of the conversation rather than an abrupt pitch.<\/p>\n\n\n\n
\ud83d\udca1 ChatGPT Prompt: PER FRAMEWORK<\/strong><\/h2>\n\n\n\n\nWrite a PER (Personalization-Engagement-Relevance) style cold email to {{Fullname}} from {{Company}}. These are inputs about my company which I'm trying to sell:\n\nIdeal Customer: {ICP}\n\nWhat does my product do? {Description}\n\nThe value we provide for the user: {Value Proposition}\n\nWhat pain points do we solve? {Painpoints}\n\nCompetitor Advantage: {Competitor Advantage}\n\nHow we have helped people: {Case Study}\n\nThis is the input about the prospect: {Prospect_Research}\n\nWrite the subject in the following format: \n<\/strong>\nKeep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.\n\nWrite the email in the following format: \n<\/strong>\nPersonalization: Begin by referencing something specific about the prospect, {{Company}}, based on {Prospect_Research}. This could be a recent achievement, initiative, or quality that stands out. Show that we've taken the time to understand their business and context.\n\nEngagement: Pose an engaging question or make a statement that prompts the prospect to think about a challenge or opportunity they might be facing. This could be tied to industry trends or their specific goals, encouraging them to consider how they could improve or grow.\n\nRelevance: Introduce our product, {Description}, as a tailored solution to the problem or opportunity identified. Emphasize the value it can bring to them, providing a relevant example from {Case Study} to illustrate how it's worked for similar companies.\n\nEnd with a CTA - Either \"Worth a chat?\" or \"Worth exploring?\".\n\nGuidelines:\n<\/strong>\nKeep the email under 80 words.\n\nUse a friendly, direct tone.\n\nMake sure to bring forth all the mentioned elements of formatting.\n\nAvoid vague terms like \"streamline,\" \"optimize,\" \"maximize,\" etc.\n\nBe as specific as possible without making assumptions about the prospect.<\/code><\/pre>\n<\/div><\/div>\n\n\n\nSample Output:<\/h3>\n\n\n\n![\"Cold](\"https:\/\/www.sdrx.ai\/blog\/wp-content\/uploads\/2025\/02\/Frame-1000005692-1024x565.webp\")
<\/figure>\n\n\n\nConclusion<\/h3>\n\n\n\n
The PER framework and prompt provided are your blueprints for writing personalized cold emails that create genuine connections.<\/p>\n\n\n\n
But the real challenge is scaling this personalized approach for hundreds of prospects. Even with AI, executing this effectively at scale is a struggle.<\/p>\n\n\n\n
That’s why we built SDRx<\/a>\u2014an AI outbound agent that handles everything from in-depth prospect research to perfectly timed follow-ups, creating qualified pipeline without the manual grind.<\/p>\n\n\n\nBy analyzing prospect behavior and leveraging 25 copywriting frameworks<\/a>, SDRx generates highly personalized emails at scale, ensuring every outreach is relevant and impactful.<\/p>\n\n\n\nWant to use AI to create personalized, human-like emails for every prospect?<\/p>\n\n\n\n
The first component focuses on demonstrating that you’ve done your homework. This isn’t about vague statements or generic flattery – it’s about referencing something specific and meaningful to the prospect. The key is showing that this email was crafted specifically for them, not blasted to thousands.<\/p>\n\n\n\n
2. Engagement: Create Genuine Interest<\/strong><\/h4>\n\n\n\nThe engagement phase draws the prospect in by asking a thought-provoking question or making a statement that prompts reflection. This creates an interactive element that transforms the email from a one-way broadcast to the beginning of a dialogue. The goal is to make them think, “That’s actually a good question.”<\/p>\n\n\n\n
3. Relevance: Connect with Context<\/strong><\/h4>\n\n\n\nHaving established personalization and engagement, the relevance section shows exactly why your solution matters to their specific situation. This isn’t about listing features – it’s about connecting the dots between their world and your offering. The key is making your solution feel like a natural extension of the conversation rather than an abrupt pitch.<\/p>\n\n\n\n
\ud83d\udca1 ChatGPT Prompt: PER FRAMEWORK<\/strong><\/h2>\n\n\n\n\nWrite a PER (Personalization-Engagement-Relevance) style cold email to {{Fullname}} from {{Company}}. These are inputs about my company which I'm trying to sell:\n\nIdeal Customer: {ICP}\n\nWhat does my product do? {Description}\n\nThe value we provide for the user: {Value Proposition}\n\nWhat pain points do we solve? {Painpoints}\n\nCompetitor Advantage: {Competitor Advantage}\n\nHow we have helped people: {Case Study}\n\nThis is the input about the prospect: {Prospect_Research}\n\nWrite the subject in the following format: \n<\/strong>\nKeep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.\n\nWrite the email in the following format: \n<\/strong>\nPersonalization: Begin by referencing something specific about the prospect, {{Company}}, based on {Prospect_Research}. This could be a recent achievement, initiative, or quality that stands out. Show that we've taken the time to understand their business and context.\n\nEngagement: Pose an engaging question or make a statement that prompts the prospect to think about a challenge or opportunity they might be facing. This could be tied to industry trends or their specific goals, encouraging them to consider how they could improve or grow.\n\nRelevance: Introduce our product, {Description}, as a tailored solution to the problem or opportunity identified. Emphasize the value it can bring to them, providing a relevant example from {Case Study} to illustrate how it's worked for similar companies.\n\nEnd with a CTA - Either \"Worth a chat?\" or \"Worth exploring?\".\n\nGuidelines:\n<\/strong>\nKeep the email under 80 words.\n\nUse a friendly, direct tone.\n\nMake sure to bring forth all the mentioned elements of formatting.\n\nAvoid vague terms like \"streamline,\" \"optimize,\" \"maximize,\" etc.\n\nBe as specific as possible without making assumptions about the prospect.<\/code><\/pre>\n<\/div><\/div>\n\n\n\nSample Output:<\/h3>\n\n\n\n<\/figure>\n\n\n\nConclusion<\/h3>\n\n\n\n
The PER framework and prompt provided are your blueprints for writing personalized cold emails that create genuine connections.<\/p>\n\n\n\n
But the real challenge is scaling this personalized approach for hundreds of prospects. Even with AI, executing this effectively at scale is a struggle.<\/p>\n\n\n\n
That’s why we built SDRx<\/a>\u2014an AI outbound agent that handles everything from in-depth prospect research to perfectly timed follow-ups, creating qualified pipeline without the manual grind.<\/p>\n\n\n\nBy analyzing prospect behavior and leveraging 25 copywriting frameworks<\/a>, SDRx generates highly personalized emails at scale, ensuring every outreach is relevant and impactful.<\/p>\n\n\n\nWant to use AI to create personalized, human-like emails for every prospect?<\/p>\n\n\n\n
Having established personalization and engagement, the relevance section shows exactly why your solution matters to their specific situation. This isn’t about listing features – it’s about connecting the dots between their world and your offering. The key is making your solution feel like a natural extension of the conversation rather than an abrupt pitch.<\/p>\n\n\n\n
\ud83d\udca1 ChatGPT Prompt: PER FRAMEWORK<\/strong><\/h2>\n\n\n\n\nWrite a PER (Personalization-Engagement-Relevance) style cold email to {{Fullname}} from {{Company}}. These are inputs about my company which I'm trying to sell:\n\nIdeal Customer: {ICP}\n\nWhat does my product do? {Description}\n\nThe value we provide for the user: {Value Proposition}\n\nWhat pain points do we solve? {Painpoints}\n\nCompetitor Advantage: {Competitor Advantage}\n\nHow we have helped people: {Case Study}\n\nThis is the input about the prospect: {Prospect_Research}\n\nWrite the subject in the following format: \n<\/strong>\nKeep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.\n\nWrite the email in the following format: \n<\/strong>\nPersonalization: Begin by referencing something specific about the prospect, {{Company}}, based on {Prospect_Research}. This could be a recent achievement, initiative, or quality that stands out. Show that we've taken the time to understand their business and context.\n\nEngagement: Pose an engaging question or make a statement that prompts the prospect to think about a challenge or opportunity they might be facing. This could be tied to industry trends or their specific goals, encouraging them to consider how they could improve or grow.\n\nRelevance: Introduce our product, {Description}, as a tailored solution to the problem or opportunity identified. Emphasize the value it can bring to them, providing a relevant example from {Case Study} to illustrate how it's worked for similar companies.\n\nEnd with a CTA - Either \"Worth a chat?\" or \"Worth exploring?\".\n\nGuidelines:\n<\/strong>\nKeep the email under 80 words.\n\nUse a friendly, direct tone.\n\nMake sure to bring forth all the mentioned elements of formatting.\n\nAvoid vague terms like \"streamline,\" \"optimize,\" \"maximize,\" etc.\n\nBe as specific as possible without making assumptions about the prospect.<\/code><\/pre>\n<\/div><\/div>\n\n\n\nSample Output:<\/h3>\n\n\n\n<\/figure>\n\n\n\nConclusion<\/h3>\n\n\n\n
The PER framework and prompt provided are your blueprints for writing personalized cold emails that create genuine connections.<\/p>\n\n\n\n
But the real challenge is scaling this personalized approach for hundreds of prospects. Even with AI, executing this effectively at scale is a struggle.<\/p>\n\n\n\n
That’s why we built SDRx<\/a>\u2014an AI outbound agent that handles everything from in-depth prospect research to perfectly timed follow-ups, creating qualified pipeline without the manual grind.<\/p>\n\n\n\nBy analyzing prospect behavior and leveraging 25 copywriting frameworks<\/a>, SDRx generates highly personalized emails at scale, ensuring every outreach is relevant and impactful.<\/p>\n\n\n\nWant to use AI to create personalized, human-like emails for every prospect?<\/p>\n\n\n\n
Write a PER (Personalization-Engagement-Relevance) style cold email to {{Fullname}} from {{Company}}. These are inputs about my company which I'm trying to sell:\n\nIdeal Customer: {ICP}\n\nWhat does my product do? {Description}\n\nThe value we provide for the user: {Value Proposition}\n\nWhat pain points do we solve? {Painpoints}\n\nCompetitor Advantage: {Competitor Advantage}\n\nHow we have helped people: {Case Study}\n\nThis is the input about the prospect: {Prospect_Research}\n\nWrite the subject in the following format: \n<\/strong>\nKeep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.\n\nWrite the email in the following format: \n<\/strong>\nPersonalization: Begin by referencing something specific about the prospect, {{Company}}, based on {Prospect_Research}. This could be a recent achievement, initiative, or quality that stands out. Show that we've taken the time to understand their business and context.\n\nEngagement: Pose an engaging question or make a statement that prompts the prospect to think about a challenge or opportunity they might be facing. This could be tied to industry trends or their specific goals, encouraging them to consider how they could improve or grow.\n\nRelevance: Introduce our product, {Description}, as a tailored solution to the problem or opportunity identified. Emphasize the value it can bring to them, providing a relevant example from {Case Study} to illustrate how it's worked for similar companies.\n\nEnd with a CTA - Either \"Worth a chat?\" or \"Worth exploring?\".\n\nGuidelines:\n<\/strong>\nKeep the email under 80 words.\n\nUse a friendly, direct tone.\n\nMake sure to bring forth all the mentioned elements of formatting.\n\nAvoid vague terms like \"streamline,\" \"optimize,\" \"maximize,\" etc.\n\nBe as specific as possible without making assumptions about the prospect.<\/code><\/pre>\n<\/div><\/div>\n\n\n\nSample Output:<\/h3>\n\n\n\n<\/figure>\n\n\n\nConclusion<\/h3>\n\n\n\n
The PER framework and prompt provided are your blueprints for writing personalized cold emails that create genuine connections.<\/p>\n\n\n\n
But the real challenge is scaling this personalized approach for hundreds of prospects. Even with AI, executing this effectively at scale is a struggle.<\/p>\n\n\n\n
That’s why we built SDRx<\/a>\u2014an AI outbound agent that handles everything from in-depth prospect research to perfectly timed follow-ups, creating qualified pipeline without the manual grind.<\/p>\n\n\n\nBy analyzing prospect behavior and leveraging 25 copywriting frameworks<\/a>, SDRx generates highly personalized emails at scale, ensuring every outreach is relevant and impactful.<\/p>\n\n\n\nWant to use AI to create personalized, human-like emails for every prospect?<\/p>\n\n\n\n