{"id":16941,"date":"2025-03-03T09:44:37","date_gmt":"2025-03-03T09:44:37","guid":{"rendered":"https:\/\/www.sdrx.ai\/blog\/?p=16941"},"modified":"2025-03-03T09:44:39","modified_gmt":"2025-03-03T09:44:39","slug":"chatgpt-cold-email-slap-framework","status":"publish","type":"post","link":"https:\/\/www.sdrx.ai\/blog\/chatgpt-cold-email-slap-framework\/","title":{"rendered":"The SLAP Framework: Cold Emails That Command Attention"},"content":{"rendered":"\n

Here’s the truth about cold emails: In a world where your prospects are drowning in hundreds of messages daily, you have just seconds to make an impression before they hit delete. If your email doesn’t immediately command attention, create intrigue, inspire action, and drive conversion\u2014it’s game over.<\/p>\n\n\n\n

So, how do you craft cold emails that stop prospects in their tracks and compel them to respond?<\/p>\n\n\n\n

Enter the SLAP framework\u2014Stop, Look, Act, Purchase. Developed by Glen Livingston, this powerful approach transforms ordinary outreach into attention-commanding messages that guide prospects through a natural decision-making journey.<\/p>\n\n\n\n

But here’s the reality: Creating emails that successfully execute all four elements of SLAP is challenging for most sales teams.<\/p>\n\n\n\n

Even skilled sales professionals struggle to consistently craft messages that instantly grab attention, maintain interest, clearly present solutions, and drive conversions\u2014especially when juggling dozens of prospects daily.<\/p>\n\n\n\n

This is where AI becomes invaluable.<\/p>\n\n\n\n

Tools like ChatGPT can help sales teams implement the SLAP framework at scale, ensuring every cold email creates the impact you need without consuming precious selling time.<\/p>\n\n\n\n

In this blog, we’ll dissect the SLAP framework, provide a ready-to-use ChatGPT prompt for creating these high-impact cold emails, and demonstrate the framework with a real-world example.<\/p>\n\n\n\n

What Makes SLAP Work?<\/strong><\/h2>\n\n\n\n

The SLAP framework is uniquely suited for outreach in cold emails because it focuses on a quick, almost instinctual flow\u2014perfect for recipients with limited time or attention. Instead of hoping prospects will wade through your entire message, SLAP creates a psychological journey that mirrors how people naturally make decisions.<\/p>\n\n\n\n

1. Stop: Interrupt the Pattern<\/h3>\n\n\n\n

The first component focuses on pattern interruption\u2014making your prospect pause their inbox scanning. This isn’t about gimmicks or clickbait\u2014it’s about presenting a statement so relevant to their current situation that they can’t help but take notice. The key is demonstrating immediate understanding of their world in a way that demands attention.<\/p>\n\n\n\n

2. Look: Create Curiosity<\/h3>\n\n\n\n

The look element builds on that initial attention by highlighting why the identified issue deserves immediate consideration. Here, you help prospects understand the true cost of inaction or the magnitude of the opportunity they’re missing. The goal is transforming initial interest into genuine curiosity about the solution.<\/p>\n\n\n\n

3. Act: Present the Path Forward<\/h3>\n\n\n\n

Having captured attention and created urgency, you now present your solution with crystal clarity. This section focuses on showing exactly how your offering addresses the specific challenge you’ve highlighted. The key is making the connection between their problem and your solution undeniable.<\/p>\n\n\n\n

4. Purchase: Drive Conversion<\/h3>\n\n\n\n

The final element guides the prospect toward immediate action. Rather than vague suggestions, you provide a specific, low-friction next step that feels like a natural continuation of the conversation. By making this step clear and compelling, you transform interest into tangible engagement.<\/p>\n\n\n\n

\ud83d\udca1 ChatGPT Prompt: SLAP FRAMEWORK<\/strong><\/h2>\n\n\n\n
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Write a SLAP<\/strong> (Stop-Look-Act-Purchase) style cold email to {{Fullname}} from {{Company}}.<\/code><\/pre>\n\n\n\n
These are inputs about my company which I'm trying to sell:\n\nIdeal Customer: {ICP}\n\nWhat does my product do? {Description}\n\nThe value we provide for the user: {Value Proposition}\n\nWhat pain points do we solve? {Painpoints}\n\nCompetitor Advantage: {Competitor Advantage}\n\nHow we have helped people: {Case Study}\n\nThis is the input about the prospect: {Prospect_Research}<\/code><\/pre>\n\n\n\n
Write the subject in the following format: <\/code><\/pre>\n\n\n\n
Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.<\/code><\/pre>\n\n\n\n
Write the email in the following format: <\/code><\/pre>\n\n\n\n
Stop<\/strong>: Grab attention with a compelling statement based on {Prospect_Research}. For example, \"Most {ICPs} struggle with {pain point}...\"<\/code><\/pre>\n\n\n\n
Look<\/strong>: Emphasize the urgency of addressing this issue, showing how it could hurt the business if left unresolved.<\/code><\/pre>\n\n\n\n
Act<\/strong>: Present our solution, highlighting how it directly addresses the problem. Add {Case Study} if needed.<\/code><\/pre>\n\n\n\n
Purchase<\/strong>: Finish with a direct call to action. Either - \"Worth a chat?\" or \"Worth exploring?\"<\/code><\/pre>\n<\/div><\/div>\n\n\n\n
Guidelines:<\/strong><\/p>\n\n\n\n