{"id":16960,"date":"2025-03-03T10:33:33","date_gmt":"2025-03-03T10:33:33","guid":{"rendered":"https:\/\/www.sdrx.ai\/blog\/?p=16960"},"modified":"2025-03-04T06:22:23","modified_gmt":"2025-03-04T06:22:23","slug":"chatgpt-cold-email-soar-framework","status":"publish","type":"post","link":"https:\/\/www.sdrx.ai\/blog\/chatgpt-cold-email-soar-framework\/","title":{"rendered":"The SOAR Framework: Elevate Cold Emails with a Future-Focused Approach"},"content":{"rendered":"\n

Here’s the truth about cold emails: When they focus solely on problems and pain points, they miss the opportunity to connect with forward-thinking prospects who are more motivated by possibilities than problems.<\/p>\n\n\n\n

So, how do you craft a cold email that acknowledges a prospect’s achievements, identifies untapped opportunities, connects with their vision, and demonstrates concrete results\u2014all while maintaining brevity and relevance?<\/p>\n\n\n\n

Use copywriting frameworks. They transform standard outreach into strategic conversations that resonate with decision-makers.<\/p>\n\n\n\n

The SOAR Framework\u2014developed by David Cooperrider as an appreciative inquiry approach\u2014is one of the most sophisticated tools for engaging future-focused leaders. Think of SOAR as a four-part structure that transforms your cold email from a typical sales pitch into a strategic partnership proposal that aligns with your prospect’s trajectory.<\/p>\n\n\n\n

But here’s the catch: Mastering this positive, opportunity-centered approach isn’t intuitive for most sales professionals.<\/p>\n\n\n\n

Most sales reps are trained to focus on pain points and problems, making it difficult to shift to a strengths-based, aspirational conversation. Creating messages that acknowledge achievements while still presenting clear value requires a delicate balance that few have perfected.<\/p>\n\n\n\n

This is where AI steps in.<\/p>\n\n\n\n

Tools like ChatGPT can help sales reps craft perfectly structured emails that leverage the psychological appeal of the SOAR Framework.<\/p>\n\n\n\n

In this blog, we’ll explore the SOAR Framework, provide a ready-to-use ChatGPT prompt for creating cold emails, and share an example email generated using the framework.<\/p>\n\n\n\n

What Makes the SOAR Framework Work?<\/h2>\n\n\n\n

The brilliance of SOAR lies in its positive psychology foundation. Rather than starting with what’s wrong, it begins with what’s right and builds a bridge to what could be even better.<\/p>\n\n\n\n

The SOAR Framework creates a narrative that positions your solution as an accelerator of the prospect’s existing momentum rather than a fix for their failures.<\/p>\n\n\n\n

1. Strengths: The Foundation Builder<\/h3>\n\n\n\n

The strengths component starts by acknowledging what the prospect is already doing well. This isn’t flattery\u2014it’s strategic recognition that builds rapport by demonstrating your understanding of their accomplishments and capabilities. The key is identifying strengths that naturally connect to the opportunities you’ll present next.<\/p>\n\n\n\n

2. Opportunities: The Possibility Expander<\/h3>\n\n\n\n

The opportunities element introduces potential areas for growth or advantage that align with the prospect’s existing strengths. This section creates interest by highlighting possibilities they may not have fully considered. The focus is on specific, relevant opportunities that feel like natural extensions of their current trajectory.<\/p>\n\n\n\n

3. Aspirations: The Vision Connector<\/h3>\n\n\n\n

The aspirations component connects these opportunities to the prospect’s larger goals and vision. By showing how your solution supports their bigger-picture ambitions, you elevate the conversation from tactical to strategic. This section should articulate how your offering helps bridge the gap between their current position and their desired future state.<\/p>\n\n\n\n

4. Results: The Outcome Visualizer<\/h3>\n\n\n\n

The results element paints a clear picture of the tangible outcomes they can expect. This creates desire by making the benefits concrete and measurable. The key is specificity\u2014using numbers, timeframes, and concrete achievements rather than vague promises of improvement.<\/p>\n\n\n\n

\ud83d\udca1 ChatGPT Prompt: SOAR FRAMEWORK<\/h2>\n\n\n\n

Write a SOAR (Strengths-Opportunities-Aspirations-Results) style cold email to {{Fullname}} from {{Company}}.<\/strong> These are inputs about my company which I’m trying to sell:<\/p>\n\n\n\n