What’s Distinctive About the 4Us Framework

4Us drives immediate action in cold emails by emphasizing urgency and precision, making it ideal for high-stakes, competitive industries where prospects need a clear, time-sensitive solution.

Developed by: Tom Leung

Urgent

Create a sense of urgency that compels the prospect to act now, highlighting a time-sensitive opportunity or issue.

Unique

Offer something that sets your solution apart from competitors, making it clear why it’s the best choice.

Useful

Emphasize the value and benefits of your offering, showing how it directly addresses the prospect’s needs.

Ultra-Specific

Be precise and clear, providing specific details that speak to the prospect’s unique situation and avoid vague or generic language.

AI Prompt - 4Us Framework

Write a 4Us (Urgent, Unique, Useful, Ultra-Specific) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Urgent: Start by identifying a pressing challenge or pain point the prospect is currently facing, based on {Prospect_Research}, that could significantly impact their business or industry if not addressed soon.

Unique: Explain the unique benefit or solution our product provides, drawing from {Description} and {Competitor Advantage}, and highlight how it addresses {Painpoints} in a way competitors don’t.

Useful: Describe the tangible value our product has delivered for other businesses facing similar challenges. Reference a success story or relevant case study from {Case Study} to demonstrate the product's effectiveness.

Ultra-Specific: End with a simple call to action. Either - "Worth a chat?" or "Worth exploring?"

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.