What’s Distinctive About the APP Framework

APP stands out for its ability to uncover latent issues that the prospect may not yet be aware of. It's particularly effective for engaging prospects who aren't actively seeking a solution but could benefit once they realize an operational gap or inefficiency.

Developed by: Dan Kennedy and Michael Masterson

Awareness

Reveal a problem the prospect may not yet recognize, sparking curiosity.

Problem

Emphasize the consequences of ignoring the issue and its impact on their success.

Positioning

Show your solution as the most effective way to resolve the issue and meet their goals.

AI Prompt - APP Framework

Write a APP (Awareness-Problem-Positioning) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Awareness: Start by creating awareness of a common challenge or frustration faced by individuals in the prospect's role or industry.

Problem: Highlight the negative impact or specific pain points that make this challenge difficult to ignore, making it relatable and pressing. Be as specific as possible.

Positioning: Present a specific feature or solution offered by our product/service that addresses this problem directly. Describe how it provides a clear solution to the prospect's challenge.

Conclude with a short CTA. Either "Worth a chat?" "Worth exploring?"

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.