What’s Distinctive About the Fan Dancer Framework

Fan Dancer works by maintaining suspense and curiosity, keeping prospects hooked as they gradually discover the value of your offer. This method is effective because it taps into the natural human tendency to want to see how the story ends.

Developed by: Robert Collier

Focus on the Audience

Identify the prospect's specific pain point or challenge that is relevant to their business or industry.

Create Intrigue

Spark curiosity by hinting at how solving this problem will benefit them, keeping it concise and engaging.

Reveal Value Gradually

Unfold how your solution addresses the problem, step by step, to build understanding and anticipation.

AI Prompt - Fan Dancer Framework

Write a Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Focus on the Audience: State the prospect’s specific challenge or pain point, based on insights from {Prospect_Research}, relevant to their business or industry. Keep it general.

Create Intrigue: Describe how solving this challenge will benefit the prospect, focusing on {points}, and keep it concise to spark curiosity. Use question format preferably to create intrigue.

Reveal Value Gradually: Unfold how {Description} has solved this problem, step by step.

End with a CTA - either “worth a chat” or “worth exploring”.

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.