What’s Distinctive About the PER Framework

PER is unique in its emphasis on personalization and relevance, creating copy that immediately addresses the prospect’s unique situation and engages them in a way that feels direct and immediate.

Developed by: Jon Benson

Personalization

Address the recipient's specific needs or pain points.

Engagement

Spark curiosity or interaction to hold attention.

Relevance

Align the message with the recipient's current situation or interests.

AI Prompt - PER Framework

Write a PER (Personalization-Engagement-Relevence) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Pain Point: Begin with a common pain point or challenge relevant to others in the prospect’s role or industry.

Personalization: Begin by referencing something specific about the prospect, {{Company}}, based on {Prospect_Research}. This could be a recent achievement, initiative, or quality that stands out. Show that we’ve taken the time to understand their business and context.

Engagement: Pose an engaging question or make a statement that prompts the prospect to think about a challenge or opportunity they might be facing. This could be tied to industry trends or their specific goals, encouraging them to consider how they could improve or grow.

Relevance: Introduce our product, {Description}, as a tailored solution to the problem or opportunity identified. Emphasize the value it can bring to them, providing a relevant example from {Case Study} to illustrate how it’s worked for similar companies.

End with a CTA - Either “Worth a chat?” or “Worth exploring?”.

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.