Prompt Library
Problem Nudge Framework
Problem Nudge Framework
What’s Distinctive About the Problem Nudge Framework
Problem Nudge excels at piquing curiosity by turning overlooked pain points into opportunities for exploration. It’s particularly effective for engaging prospects who are not actively seeking solutions but are open to discovering untapped potential.
Developed by: B.J. Fogg
Challenge
Identify a key pain point the prospect faces.
Question
Ask a thought-provoking question to spark reflection.
Conversation Enquiry
Encourage further dialogue on the issue.
P.S.
Reiterate the message to prompt action.
AI Prompt - Problem Nudge Framework
Write a Problem-Nudge Style cold email to {{Fullname}} from {{Company}}.
These are inputs about my company which I'm trying to sell:
Ideal Customer: {ICP}
What does my product do? {Description}
The value we provide for the user: {Value Proposition}
What pain points do we solve? {Painpoints}
Competitor Advantage: {Competitor Advantage}
How we have helped people: {Case Study}
This is the input about the prospect: {Prospect Research}
Write the subject in the following format:
Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.
Write the email in the following format:
Challenge: Begin with an observation about a relevant pain point specific to {{Company}}’s context (from {Painpoints} and {Prospect_Research}). Describe the pain point or challenge clearly, drawing from the second goal to increase the prospect’s curiosity by framing the issue as a common struggle. Avoid questions in this paragraph.
Question: In the next paragraph, pose a leading, targeted question that suggests we’ve considered {{Company}}'s unique business context. Avoid phrases like "I'm curious if..." and instead ask a direct, thoughtful question about whether they experience the same challenge. This question should feel natural, showing genuine consideration of the prospect’s situation without assumptions.
Conversation Inquiry: End with a light and non-pushy CTA. Either - “Worth a chat?” or “Worth exploring?”.
P.S: Add a personalized line using inputs from {Prospect_Research}. Keep it natural, showing familiarity without excessive flattery.
Guidelines:
Keep the email under 80 words.
Use a friendly, direct tone.
Make sure to bring forth all the mentioned elements of formatting.
Avoid vague terms like "streamline," "optimize," "maximize," etc.
Be as specific as possible without making assumptions about the prospect.
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