What’s Distinctive About the QUEST Framework

QUEST excels in complex sales with multiple decision-makers and longer cycles. It guides prospects through qualifying, understanding, and educating, ensuring every step of the multi-stage buying process is addressed.

Developed by: Michel Fortin

Qualify

Determine if the prospect is a good fit for your offering by identifying their needs, challenges, or goals.

Understand

Dive into the prospect’s situation to grasp their pain points and motivations.

Educate

Provide valuable insights or information that position your solution as the answer to their problem.

Stimulate

Create interest and desire by showing the benefits and outcomes of using your solution

Transition

Guide the prospect smoothly to the next step.

AI Prompt - QUEST Framework

Write a QUEST (Qualify, Understand, Educate, Stimulate, Transition) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Qualify: Ask a question that highlights a challenge the prospect is likely facing based on {Prospect_Research}. The question should address a common pain point or trend in their industry or role, prompting a mental 'yes' from the prospect.

Understand: Acknowledge the challenge raised in the Qualify question by expanding on how this issue is affecting the prospect's productivity or results.

Educate: Introduce how our solution, {Description}, directly addresses this issue. Share a relevant example or result from {Case Study} that illustrates how you’ve helped other companies in similar situations.

Stimulate: Build curiosity by highlighting a unique benefit or result they could achieve by adopting our solution. Use {Competitor Advantage} to set your offering apart from others they might be considering.

Transition: Close with a straightforward call to action. Either - "Worth a chat?" or "Worth exploring?"

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.