What’s Distinctive About the Quick Hook Framework

Quick Hook stands out for its ability to immediately capture attention with a direct, impactful message and swiftly transition to a solution, perfect for time-sensitive sales where urgency and clarity are key.

Developed by: Jason Fladlien

Hook

Capture the prospect's attention instantly with a compelling statement, question, or idea that makes them want to read more.

Problem

Identify the pain point or challenge the prospect is facing, making it relatable and urgent.

Solution

Present your product or service as the clear and effective solution to the problem, offering a way forward that alleviates the prospect’s pain.

AI Prompt - Quick Hook Framework

Write a Quick Hook Framework Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Hook: Start with an engaging, attention-grabbing statement based on the prospect’s pain point or an issue they’re likely dealing with, based on {Prospect_Research} (For example, “Most {ICPs}”...).

Problem: Highlight the challenge or pain point that is urgent for the prospect to address, drawn from the information in {Prospect_Research}. Show how this could negatively impact their business if not solved.

Solution: Present our product’s unique value proposition from {Description}, focusing on how it directly addresses the pain point mentioned. Point out the competitive advantage ({Competitor Advantage}) that makes our solution stand out.

Finish with a direct CTA - either "Worth a chat?" or "Worth exploring?"

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.