What’s Distinctive About the Brian Clark

REAL stands out for its ability to drive both immediate action and long-term commitment, making it ideal for prospects who need proof and a clear, relevant solution. It excels in situations where trust and ongoing value are key to conversion.

Developed by: Neil Rackham

Relevance

Highlight a potential challenge the prospect may face and its impact.

Evidence

Show how your product effectively resolves the challenge with proof like data or testimonials.

Action

Provide a clear, compelling call to action.

Loyalty

Demonstrate long-term value to build lasting relationships.

AI Prompt - Brian Clark

Write a REAL (Relevance-Evidence-Action-loyalty) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Relevance: Start by addressing a challenge that’s likely relevant to the prospect. Tie it into a broader industry trend or issue they might be experiencing, specifically relating to their daily work or business needs.

Evidence: Share a brief, relatable example or case study from {Case Study} showing how our product has resolved a similar issue for another company. Provide specific results or outcomes to establish credibility and demonstrate your product’s impact.

Action: Highlight our product as the solution, referring to {Description} and focusing on a feature or benefit from {Value Proposition} that directly addresses the prospect’s challenge. Keep it concise and actionable, explaining how it aligns with their specific needs.

Loyalty: End with a non-pushy CTA - either “Worth a chat?” or “Worth exploring?”.

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.