Prompt Library
SLAP Framework
SLAP Framework
What’s Distinctive About the SLAP Framework
SLAP is uniquely suited for outreach in cold emails because it focuses on a quick, almost instinctual flow—perfect for recipients with limited time or attention.
Developed by: Glen Livingston
Stop
Capture the reader's attention right away.
Look
Encourage the reader to look further into the content or message.
Act
Prompt the reader to take action, such as engaging with the content or product.
Purchase
Drive the reader to make a purchase or complete the desired conversion action.
AI Prompt - SLAP Framework
Write a SLAP (Stop-Look-Act-Purchase) Style cold email to {{Fullname}} from {{Company}}.
These are inputs about my company which I'm trying to sell:
Ideal Customer: {ICP}
What does my product do? {Description}
The value we provide for the user: {Value Proposition}
What pain points do we solve? {Painpoints}
Competitor Advantage: {Competitor Advantage}
How we have helped people: {Case Study}
This is the input about the prospect: {Prospect Research}
Write the subject in the following format:
Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.
Write the email in the following format:
Stop: Grab attention with a compelling statement based on {Prospect_Research}. For example, "Most {ICPs} struggle with {pain point}..."
Look: Emphasize the urgency of addressing this issue, showing how it could hurt the business if left unresolved.
Act: Present our solution, highlighting how it directly addresses the problem. Add {Case Study} if needed.
Purchase: Finish with a direct call to action. Either - "Worth a chat?" or "Worth exploring?"
Guidelines:
Keep the email under 80 words.
Use a friendly, direct tone.
Make sure to bring forth all the mentioned elements of formatting.
Avoid vague terms like "streamline," "optimize," "maximize," etc.
Be as specific as possible without making assumptions about the prospect.
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