What’s Distinctive About the SOAR Framework

SOAR stands out by centering on aligning a prospect’s strengths with their future opportunities and aspirations, making it ideal for high-stakes, future-driven decisions.

Developed by: David Cooperrider

Strengths

Highlight the core strengths and unique advantages of the offering.

Opportunities

Identify external or internal opportunities that align with the strengths and can drive growth.

Aspirations

Clarify the aspirations, the bigger-picture goals, or dreams the product or service can help achieve.

Results

Define the tangible, measurable results or outcomes that demonstrate success.

AI Prompt - SOAR Framework

Write a SOAR (Strengths-Opportunities-Aspirations-Results) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Strengths: Begin by acknowledging the strengths of the prospect’s organization, especially in areas relevant to {Prospect_Research}. Highlight qualities that set them apart in their industry. For example, “ {{Company}} excels at {specific strengths or initiatives}, putting them in an excellent position to {related opportunity}.”

Opportunities: Identify potential opportunities or gaps they might not be addressing fully yet, based on {Painpoints} and {Competitor Advantage}. Tie in how these opportunities align with industry trends or needs specific to {ICP}. This shows we understand where they could grow or gain a competitive edge.

Aspirations: Connect these opportunities to the larger aspirations or goals of their team or organization. Introduce our product, {Description}, and explain how it can help them reach these aspirations. Use {Case Study} if relevant to illustrate real-world results. For example, “Our {Description} has helped {Case Study} achieve similar ambitions by {specific outcome}. It can help you achieve {desired result} as well.”

Results: Conclude with the expected results they can achieve by leveraging our solution. Illustrate how our product’s outcomes align with their goals and could make a tangible impact. For example, “Imagine …{ideal results}”.

Close with a CTA - either “Worth exploring?” or “Worth a chat?”.

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.