Prompt Library
SPIN Framework
SPIN Framework
What’s Distinctive About the SPIN Framework
SPIN focuses on understanding a prospect’s situation, making it ideal for complex, high-value sales requiring customization and long-term ROI.
Developed by: Neil Rackham
Situation
Understand the prospect’s environment, processes, and challenges to provide context for their needs.
Problem
Identify specific pain points your solution can address.
Implication
Highlight the impact of unresolved issues to create urgency.
Need-Payoff
Help the prospect envision the benefits of resolving the problem with your solution.
AI Prompt - SPIN Framework
Write a SPIN (Situation-Problem-Implication-Need-Payoff) Style cold email to {{Fullname}} from {{Company}}.
These are inputs about my company which I'm trying to sell:
Ideal Customer: {ICP}
What does my product do? {Description}
The value we provide for the user: {Value Proposition}
What pain points do we solve? {Painpoints}
Competitor Advantage: {Competitor Advantage}
How we have helped people: {Case Study}
This is the input about the prospect: {Prospect Research}
Write the subject in the following format:
Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.
Write the email in the following format:
Situation: Begin by establishing a common situation or context relevant to individuals in the prospect's role or industry.
Problem: Identify a specific challenge or frustration that arises in this context, making it relatable and pressing for the prospect.
Implication: Emphasize the potential negative impact if this problem goes unaddressed, highlighting what’s at stake or what they could be losing.
Need-Payof: Present a specific feature or solution offered by our product/service that directly addresses this problem. Clearly describe how it resolves the issue and what positive outcomes the prospect can expect.
Conclude with a short CTA - Either “Worth a chat?” or “Worth exploring?”
Guidelines:
Keep the email under 80 words.
Use a friendly, direct tone.
Make sure to bring forth all the mentioned elements of formatting.
Avoid vague terms like "streamline," "optimize," "maximize," etc.
Be as specific as possible without making assumptions about the prospect.
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