What is an AI SDR?
Learn what an AI SDR is how it can help you generate more sales pipeline.
AI SDRs: Your Always-On Sales Engines
An AI SDR (Artificial Intelligence Sales Development Representative) acts as an AI solution that takes over all the manual and repetitive tasks a human SDR would traditionally do.
While AI SDRs are good for demand capture, they’re especially valuable for account-based workflows that nurture demand in prospects that aren’t ready to book a meeting.
SDRx is an AI SDR purpose-built for account-based sales, nurturing your high-ACV deals across multiple channels and over several weeks. It builds targeted lists, conducts deep account research, and crafts personalized outreach and follow-ups tailored to each stakeholder’s journey.
Today, Sales Outreach is Manual and Time-Consuming
Lead Sourcing Is Time-Consuming and Inefficient
Sales reps often spend significant time manually applying filters in lead databases, extracting lists, cleaning and enriching contact data, and validating information before outreach. This tedious process takes away time from making calls and slows down the overall sales workflow.
Account Research Eats Into Outreach Time
Sales reps can spend up to two hours researching a single account, gathering details from multiple sources. This eats into time for outreach, making it harder to stay on top of sales activities. Many struggle to balance personalization and scale - and in trying to do both, end up doing neither. Overwhelmed, they often skip research and send generic outreach that fails to connect.
Personalization vs. Scale: A Constant Trade-Off
Writing personalized emails for every prospect can take up a significant portion of a rep’s day. Without proper tools, they either use generic templates or spend hours crafting emails for every cohort, diverting time from other important tasks. This often leads to slower outreach, fewer touches, and lost opportunities to engage prospects at scale.
AI SDRs- The End-to-End
Solution for Creating Pipeline With Personalized 1:1 Sales Outreach
1
Free Your Team to Focus on High-Value Activities
AI SDRs automate list building, research, email writing, and follow-ups, allowing your team to focus entirely on high-value activities instead of repetitive admin work.
2
Make Your Outreach Smarter and More Adaptive
AI SDRs go beyond basic automation, using real-time data and buyer signals to prioritize leads and tailor outreach, so you engage the right prospects at the right time.
3
Create Highly Personalized and Relevant Sales Outreach
AI SDRs create 1:1 messages for every prospect, referencing their unique needs and context. This level of personalization increases engagement and builds trust from the very first touch.
Time Savings
Smarter Outreach
Personalized Messaging
Admin Work Automation
Most SDRs spend most of their day on manual admin tasks - like list building, research, updating CRMs, and sending follow-ups. AI SDRs automate these repetitive processes, so your team can focus on high-value activities.
AI SDRs Own Email as a Channel
Writing personalized emails at scale isn’t realistic for human reps, who often rely on templates and minimal research. AI SDRs conduct in-depth prospect research and craft personalized 1:1 emails tailored to each prospect’s unique context.
Human Reps Own Calling as a Channel
Most SDRs spend only a small portion of their day actually making calls-despite cold calling being the highest-converting outbound channel. With AI SDRs handling other selling activities, reps are free to dedicate more time and energy to calling.
Static Cadences to Signal-Based Follow-Ups
Traditional sales cadences follow a rigid schedule - email on day 1, call on day 3 - regardless of how a prospect is actually engaging. AI SDRs break this pattern. Instead of sticking to a fixed sequence, they monitor real-time account signals and adjust follow-up timing, frequency, and messaging based on the signals it captures.
Comprehensive Signal Tracking
AI SDRs go far beyond tracking simple actions like email opens-they monitor hundreds of account-level signals such as tech stack changes, hiring trends, funding rounds, and content engagement. They use these signals to create messages tailored to each prospect’s current priorities.
Deep Account Research
AI SDRs monitor insights from multiple sources -like recent news, company changes, and 10-K reports, so every outreach is grounded in up-to-date, relevant context.
Business Case Creation
AI SDRs personalize your outreach using the in-depth research conducted. They combine the identified pain points with your value proposition to build a relevant business case.
Who can use an AI SDR Platform?
Lean Teams
Large Teams
Founder-Led Teams
Lean Sales Teams
The Challenge : For lean sales teams, every minute counts. Balancing the hunt for new leads with managing active opportunities is tough when admin work like prospecting and research takes up so much time. With fewer hands on deck, these repetitive tasks can quickly overwhelm your team and pull focus away from high-value activities.
How AI SDRs Help:
Automate prospecting, list-building, and account research
Free up reps to focus on meaningful prospect interactions
Maintain 24/7 lead engagement even with a small team
10x your effective sales capacity without additional hiring
Large Sales Teams
The Challenge : In large sales teams, it’s difficult for every rep to get individualized coaching or experiment with new outreach strategies. Managing a territory at scale means less time for personal reflection, testing new campaigns, or nurturing unresponsive leads. Reps often miss opportunities for improvement and struggle to cover all accounts effectively.
How AI SDRs Help:
Acts as a partner for self-reflection, providing feedback and insights for continuous improvement
Enables reps to experiment with different nurturing strategies and campaigns
Extends each rep’s capacity, allowing timely follow-up and broader coverage without extra effort
Founders Seeking Product-Market Fit
The Challenge : As a founder, you're wearing multiple hats while trying to validate your solution in the market. You need to test different segments and messaging approaches, but can't justify hiring a full sales team pre-revenue or with limited funding.
How AI SDRs Help:
Run multiple outreach campaigns simultaneously to test different market segments
Experiment with messaging variations to identify what resonates
Multiply your outreach capacity, engaging 10x more prospects without growing your team
Get immediate market feedback to refine your product and positioning
How AI SDRs Handle Your Entire Sales Outreach
Process End-to-End
Learn more about the key features of an AI SDR
Intelligent Prospecting
Monitor Account Signals
Deep Personalization at Scale
Multi-Threading
Multi-Channel Outreach
Value-Based Follow-Ups
Done-For-You Email Deliverability
Intelligent Prospecting
Identifies qualified prospects using multi-source data enrichment and real-time intent signals.
Analyze existing customers to build accurate lookalike prospect lists
Combine firmographic data with intent signals to find active buyers
Discovers niche audiences that traditional tools miss
Monitor Account Signals
Tracks hundreds of buying signals in target accounts.
Detects tech stack changes indicating solution needs
Flags new executive hires, suggesting budget availability
Monitors company growth signals like funding rounds and product launches
Deep Personalization at Scale
Creates tailored outreach by referencing specific company priorities, using research from 100s of data sources.
Analyzes account data like 10-Ks, websites, and hiring patterns
Scores buyer intent based on LinkedIn activity and engagement
Crafts relevant business cases tying pain points identified to value props
Multi-Threading
Engages multiple stakeholders across departments within a target account to build broader support.
Identifies all key decision-makers, influencers, and users within each account
Coordinates personalized outreach to each stakeholder based on their role and priorities
Nurturing each stakeholder with relevant follow-ups
Multi-Channel Outreach
Conducts outreach across email, LinkedIn, and calls by analyzing your website, product features, and competitor positioning.
Value-Based Follow-Ups
Continuously updates company insights and delivers follow-ups that reference recent changes or relevant news, eliminating those no value “just checking in” messages.
Regularly refreshes company information to find new information of value
Highlights new ways your solution addresses the prospect’s current challenges
Follows up with actionable recommendations or resources tailored to the account
Done-For-You Email Deliverability
Ensures emails consistently reach inboxes with technical optimization and real-time monitoring.
Sets up domains with SPF, DKIM, and DMARC authentications
Warms up emails through real inbox engagement
Continuously monitors domain reputation and placement rates
Built to Support Outbound and Inbound Sales Motions
AI SDRs support two main use cases: outbound sales and inbound sales.
AI Outbound SDR
AI SDRs act as your AI Outbound SDR and automate your prospecting and cold outreach efforts, eliminating the tedious manual work that limits human SDRs.
The agent handles the entire prospecting process - from list building and account research to qualification and meeting scheduling. When prospects show interest, it immediately engages them and books meetings directly on your calendar.
AI Inbound SDR
AI SDRs act as your AI Inbound SDR and eliminate the #1 problem in lead response - slow follow-ups. When prospects express interest through forms, chat, or content downloads, AI SDRS engage them instantly, 24/7/365.
They intelligently recognize buying signals in real time, prioritize hot prospects for immediate human follow-up, and nurture others with personalized content journeys.
Experience the SDRx Difference
See how SDRx, the AI SDR, can put your entire sales outreach process on autopilot.
